More on FAQ #1017

  • Four trust-related tasks
    that TTG handles but VUOs/CUOs cannot

    Any “content-authenticated” image can help to prove whether a photo is undoctored.

    But as the Trust Test demonstrates, “being undoctored” is only one of many trust-related considerations for photographs.

  • 1. Judging how much manipulation is too much

    Most TTG-qualified images will undergo changes that make them look different from the VUO/authenticated “unaltered original” of the image.

    TTG uses a worldwide consensus to define what makes for “undoctored” and “doctored” images.

  • 2. Dealing with photos that are deceptive even though they are undoctored

    The knowledge that an image is “undoctored” doesn’t mean it is trustworthy.

    TTG is designed to keep viewers from being misled by images that are potentially deceptive, such as an undoctored photo of a zoo animal that looks like it was photographed in the wild, or an undoctored photo of set-up scene that looks spontaneous.

  • 3. Making it clear to viewers exactly who is personally vouching that the photo has all 9 characteristics of trustworthy photos

    As explained in FAQ #111, “TTG draws its strength from two of the most powerful forces in culture, personal reputation and institutional credibility.”

    TTG depends for its effectiveness on viewers’ confidence that a specific person is staking his or her reputation on the TTG label.

  • 4. Providing a simple, universal label that can be used in lieu of different kinds and brands of VUOs/CUOs

    There will likely be numerous varieties of content-verification programs, and the public cannot be expected to learn the names of them all.

    TTG is tailor-made to envelop a wide variety of different forms of “proof” and verification.