Why doesn’t TTG have any rules about labeling?

Because they aren’t necessary: it is always in the interest of any image provider who uses the TTG label to use it well.

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• If the viewer cannot figure out which image is being guaranteed TTG-qualified, the viewer will disregard the TTG label and will trust the image provider less.

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• If the viewer cannot quickly identify a real person who is making the guarantee, the viewer will disregard the TTG label and will trust the image provider less.

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• If the viewer sees that the photographer added anything into the image area (including the TTG label), the viewer will disregard the TTG label and will trust the image provider less.

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More cases when viewers can disregard the label

More on labeling