Billions of TTG photos are recorded every day.”

Three billion smartphones record TTG-eligible photos by default.

Almost all photos, made with any normal camera or device, start out as TTG-qualified when they are recorded and are only disqualified by changes made to them after they are recorded—

—disqualified either by “effects” that are added instantly, in the device, or by enhancements that are made later, per the photographer's taste.

7. Why have a label that applies to billions of photos?