Trust-testing various image sources

• Use of the TTG label will help trustworthy image sources

• Use of the TTG label will hurt untrustworthy image sources

  • A. What’s the problem?

    From deepfakes to disinformational photos and videos,

    “completely realistic but highly deceptive” images can now be put before millions of people around the world — in a fraction of a second — by ill-intentioned governments, individuals, and organizations.

  • B. What’s the solution?

    The only realistic solution is having the public continually identify which image sources are the most trustworthy

    — and the only way to do that is through ongoing, repeatedly applied image-source trust tests.

    There is no other viable solution for the problem described in “A” above.

  • C. How does TTG work as an “image-source trust test”?

    1. An image source’s credibility is reinforced when they publish genuinely TTG-qualified images.

    2. But an image source’s credibility diminishes every time they are found to have published an unqualified image that is labeled TTG.

    3. The public can use #1 and #2 to help decide which image sources are more trustworthy and which images sources are less trustworthy.

    The Trust Test is built on three worldwide pillars

  • D. A special note for image providers

    Every image source in the world has for the moment a completely clean slate with respect to TTG.

    In light of “C” above, every image source —

    — especially those that want to have the at{tributes of trusted providers—}

    —     can decide ahead of time how they will use (or misuse) TTG.

    More on publishing TTG photos