Levels of engagement with TTG

“The Trust Test was designed to be a universal standard, useable as a benchmark around the world even when the word TTG is not used.”

Image providers can engage with TTG on these levels (or anywhere in between):

1. Low-level

Using the Trust Test (or other material on this website) merely as “a background aid” in formulating or refining the provider’s non-manipulation policies, never publicly referring to TTG.

Examples would include a news or information provider writing its own standards, or a photo-contest sponsor creating rules for non-manipulation in particular categories of the contest.

2. Mid-level

Using the Trust Test “behind the scenes” as a very specific litmus test to check any photograph even though the TTG label is not going to be attached to photos that pass the test.

Examples would include using the Essentials to vet photographs that were submitted to a news organization or an architecture contest.

3. High-level

Attaching the TTG label to a photograph — along with the guaranteeing photographer’s name or UOI — to publicly declare that the photograph fully meets the Trust Test.

• One instance of the TTG label can cover multiple photographs

• Any “IC” and additional viewer alerts must be included, as per P8 of the Trust Test