More on FAQ #401

  • 401. Why doesn’t TTG allow “even a single pixel” of AIFI?

    AI-fabricated imaging

    Because viewers want to know if everything in the photograph is depicted “as the camera saw it at the time of exposure” ... or if it is not.

    Viewers depend on TTG-qualified photographs to show nothing that the camera did not see at the time of exposure.

  • “No AIFI” means “No AIFI”

    Allowing the addition of any quantity of AI-fabricated imaging, for any reason, would cause endless debates about what justifies showing something other than “what the camera saw at the time of exposure.”

    Would adding 1 pixel of AI-fabricated imaging be acceptable? If so, what about 100 pixels of AIFI? 1,000 pixels? 10,000 pixels? 100,000 pixels?

    One quickly runs into the problem of arbitrariness.

    For TTG, the answer to that debate is always “nothing justifies adding AIFI when trustworthiness is the highest priority.”

    TTG’s policy on AI-fabricated imaging

  • Adding AIFI never increases a photo's trustworthiness

    As with other kinds of TTG-disqualifying manipulations, adding AI-fabricated content is only done to improve the appearance of the photograph, not to increase its trustworthiness.

    The one thing AI can never do

    As explained in #402, adding AIFI is a choice any photographer can make, but it means that the resulting image will not qualify as TTG — regardless of the photographer’s rationale.