This page is an entry in the Key.

A trust-driven image provider

. . . is any third-party image-provider who in at least one area of their public presence makes nothing a higher priority than earning, and keeping, the public’s {their audience's?} trust.

The speed with which the provider delivers the content, the sexiness of the content they deliver, the likes and shares of their content, the ad revenue or investment they can generate:

being a “trust-driven” provider means that in at least one area of their public presence, none of these considerations are a higher priority than trust.


For more, see this brief and see the Key entry on “pre-checked” vs. “post-checked and unchecked” content

TTG makes it easy for any image provider to declare in which areas they have no higher priority than trust.