It is easy to make photos that are
“impressive-looking”
using the effects on any smartphone.

And it is easy to make photos that are
“TTG-qualified”
(with only three very simple steps).

But it is really hard
to make photos that are
both of those things.

•
Making photographs that are both impressive-looking and TTG-qualified is “the greatest challenge of photography in the 21st century.”

Such images are now quite rare except in news settings. Almost all of the impressive-looking photos that we encounter in non-news settings have undergone “enhancements” that disqualify them from TTG.