“There’s never just one bad peach”

The principle is simple:

When a shopper finds one bad peach in a bag of peaches, they rarely trust that it’s the only bad peach in the bunch.

When viewers of photographs discover even one doctored or aigmented photo in a batch of supposedly undoctored photos, they may not trust any of the photographs put forth by that photographer or image-provider.

• The “one bad peach principle” explains why photographers and image providers who use TTG will find it in their own interest to very clearly distinguish TTG photos from any non-TTG images.

• The “one bad peach principle” principle explains the challenge posed by industry consortiums that create policies: if persons in the target constituency have a problem with even one of the consortium members, they may dismiss any policies agreed to by the entire consortium.