A “Nonfiction” label

for photographs

  • A. What is TTG?

    TTG is a label for photos that depict only what the camera actually saw.

    All TTG-qualified photos are 100% free of AI-fabricated imaging.

    The TTG label uses the Trust Test Guarantee to help the public sort out which images — and which sources of images — can be trusted.

  • B. Why is there TTG?

    Because we are moving into a world of AI-fabricated images that look exactly like photographs.

    From now on until forever, no one should trust any picture that looks like a photograph unless they are convinced to trust it by non-visual means — that is, a label, an explanation, or a source that they trust.

    TTG is designed to help with all three.

  • C. How does TTG work?

    1. The image provider uses the “TTG” label to claim that a photo meets worldwide standards (the “Trust Test”) for trustworthy photographs.

    2. The viewer sees the label and decides whether to believe that claim.

    3. The viewer uses the lessons from #2 to judge the image source (for example, “That is a place where I would not trust the TTG label”).



Help me understand what's going on here

 

STEP 1:
Making
TTG photos


STEP 2:
Publishing
TTG photos


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